Sunnies Specs Kids: Party Magic’s Latest Brand Launch

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THE ONLY SKILL YOU WILL EVER NEED

The first time I was attracted to the arts was in the backroom of my mom’s office.

I was around 5 or 6 years old, and back then, my mom was releasing new products (for kids) almost every week. There were no cellphones, no computers, no Photoshop, so my parents had set aside a room called the “Artist’s Room”, where 4-5 skilled designers sat on a large table, drawing everything by hand. I was hooked. My earliest memories inside that room was when I asked one of the senior artists if he could teach me how to draw a face. Instead of drawing the usual “dot” for the eyes, I learned how to create a more complex representation, drawing the iris, the pupil, and overlaying it all in an almond-shaped outline.

My mom once told me, if you’re creative and learn a skill, you will never go hungry in your life.

I remember this every time I style a party.

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Sunnies Specs Kids Launch. Organic balloon arches by Party Magic

Stage production, coordination by Janna Pabys of Pabys Creates Events

Amazing photography by Cocoon Studios

CREATIVITY AND THE REAL DRIVING FORCE BEHIND SUNNIES

Creative people drive the world.

That’s not an opinion, it’s a fact.

This is why in spite of the tough, tough retail landscape, I have nothing but utter admiration for Sunnies, the brand that managed to captivate the heart and mind of the quintessential Millennial.

And who do we thank for that? It’s, of course, no one else but the artisan:

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Martine Cajucom, Sunnies Studios Creative Director

And so I was super thrilled when I found out that I landed a commission (however small a part) to style the launch of Sunnies Specs Kids!

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The display shelf in the images above are just spot-on in terms of branding. Designed by Martine, and produced by Janna (Pabys Creates Events).

THE ORGANIC BALLOON ARRANGEMENT AS ART

Although I usually shy away from corporate events, this one was right up my alley. Sunnies asked us to create various balloon arches inside Sunnies Cafe in BGC to bring out that playful, whimsical feel:

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View from above: an organic balloon “cloud” wisping along the ceiling

Another reason I like doing organic balloon arches is because their irregular shape allows for very interesting camera angles:

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Thank you too Cocoon Studios for these superb images!

At the far end of the restaurant, there’s a Sunnies Cafe signage hanging on the wall. So to cover it up, Janna and I decided to put a floor-to-ceiling organic balloon wall!

Not only did this wall cover up the Sunnies Cafe signage, it also provided an awesome photo opportunity!

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But enough about that. Let’s talk about the kids!

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The Lovely Leigh and Little Pert

The ultimate goal of the event was not only to launch the Sunnies Specs Kids brand, but also to make sure the kids had good ol’ plain fun. And that they did!

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The Concio Sisters, Julia and Talia

At this point, I gotta give credit where credit is due: Janna arranged and coordinated all the suppliers, and did the production of the stage and the display shelf. Great job!

While waiting for their eye inspection, the kids were treated to this confectionery table:

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The kids also had tons of activities and crafts to do, such as this Play-Doh table!

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The stage was a wonderful execution of a well thought-out branding and graphic design process:

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And lastly, a photo booth was even there to capture all the fun memories!

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A warm congratulations on another successful launch, Sunnies team!

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Love,

Michelle

About the author

Michelle Lao

1 comment

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