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Dorothy Perkins: A 10th Anniversary Celebration – Michelle Lao

Dorothy Perkins: A 10th Anniversary Celebration

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Every once in a while, corporate clients show up on our doorstep asking for help in their upcoming store launch or PR event. This project was extremely exciting to say the least, because it involves my all-time favorite brand, Dorothy Perkins!

To celebrate their 10th anniversary, Dorothy Perkins held an ultra posh fashion show at the newly opened The Mega Fashion Hall (or SM Megamall Building D). The DP team required Simply Paris‘ baking wizardry and Party Magic‘s styling in order to recreate an English Tea inspired table setting. The client sent us the following peg to follow:

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So lovely isn’t it? To accompany this delectable styling, Nikki devised her own suggested menu for Dorothy Perkins:

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Below is our own interpretation of the perfect Dorothy Perkins table setting:

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This was such a joy to create, that it didn’t feel like work at all! Nikki and I were just doing what we love, which is creating beautiful things.

My favorite styling element hands down is this miniature tree with all those little birds perched on its branches. You can almost hear them chirping!

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One of the most important differences between birthday parties and corporate events is of course the purpose of the event. Whereas the whole point of a birthday party is to celebrate the growth and advancement of a child, a corporate event has the more practical aim of creating public relations and brand recognition. I believe that for a brand to flourish, it needs a “soul”, or a story to tell; it’s “brand story”, so to speak. For Dorothy Perkins, the story happens to be set in a quaint afternoon tea lounge in London, sitting down on a comfortable sofa, sipping tea and eating macarons, telling stories to your family or your closest friends. Try to imagine that while taking in this picture:

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Isn’t that so relaxing?

To push forward brand recognition, Nikki of Simply Paris created specialized toppers designed with the DP logo:

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My favorite dessert treat in the whole bunch though were the Panna Cotta jars. They looked so delicious, too bad I didn’t get the chance to try one of them as we ran out of supply quite quickly!

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Of course, let’s not forget the tarts, macarons, and eclairs!

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Congratulations to Dorothy Perkins and for 10 years of dressing up the English-chic lady!

‘Til the next party!

Michelle

About the author

Michelle Lao

1 comment

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