Anika’s Pastel Playdate: A 3rd Birthday To Remember


Child-Party-Fit 🥳 One thing I advocate for in almost every party that I handle is what I call “child-party-fit”. I’m shamelessly borrowing from the startup world’s widely-used concept of “product-market-fit”, which involves that point where your startup gains traction (through users) because you’re solving a real, urgent need. The product and the market simply “fits”. Applying that same lens from an event stylist’s POV, it’s often overlooked how important it is that you create events that are...

Chloe’s 7th: A Retrospective


You never really get tired of seeing your children at their happiest The Comeback First of all, the happy announcement: after a long, 3-year hiatus, I’m back. And by “I”, I don’t mean Party Magic, as we never really left in the intervening years; even during the pandemic, Party Magic continued to serve its mission to all families and children: to help them make magical memories. When I said I’m “back”, I meant I’m back at it, typing away in front of my laptop, writing again. It feels really...

A Guide to Celebrating Birthdays in the New Normal: Amelia’s Drive-By Party!


BIRTHDAYS ARE MEANT TO CELEBRATED, NO MATTER WHAT So, there’s a global virus spreading around, it’s invisible, and it’s in the air. Oh and people have been stuck at their houses for more than a year. Ever since the pandemic started, parents have had a hard time planning their kid’s party. Worst case scenario, they didn’t celebrate at all. But I think it’s time we put an end to all the doom and gloom. For starters, let’s all agree to stop saying that...

Matty’s Valentine’s Day Themed Dedication


Bigger Is Not Better: Perhaps one of the most common misconceptions about parties is that the bigger they are, the nicer the event. Not true at all. Take for example, Mommy Macy’s absolutely adorable dedication party for Matthias. Mommy Macy was scheduled to do Matty’s dedication, and wanted an intimate gathering with her closest family and friends. And since the date fell close to Valentine’s, well, it made perfect sense to do a Love Day themed party! Our romantic set-up for...

Pio: A Truly Unconventional Dinosaur Party


The Ultimate Trifecta: For every event, there is a hidden formula that defines success. This formula, I think, is quite self-evident, but I think it bears writing down and putting it out there. If you have a pen and paper, write this down now: Right Venue + Right Theme + Right Stylist = The Ultimate Trifecta As mentioned in my previous blog posts, the venue is the environment that allows your theme (which is executed by your stylist) to shine. It is crucial that your theme is apt for your venue...

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